Tips on why & how to use images in Social Media

 

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Social media marketing for all businesses continues to evolve, and staying up to date on trends is crucial for success.

One of the biggest trends is image centered marketing over the traditional text based methods.

With 90% of information received by the brain being visual and between 65 and 85 percent of people describing themselves as visual learners it appears to be true that a picture does paint a 1000 words.

This means that your customers digest information more easily by viewing an image, with recent research identifying that the brain processes images in just 13 milliseconds.

So now you are armed with an insight as to the why of this visual preference we can now optimize your Social Media marketing campaign know how to give your business the edge over your competitors.

Size matters.

The right image size is paramount in ensuring that your social media profile looks professional and conveys an attention to detail to your followers.  Therefore, to maintain a professional appearance and to portray your business in the best possible light you are strongly encouraged to adhere to the correct social media image sizes.

 

images in social media neilsbuildingsites website web design social media facebook twitter gosport portsmouth fareham lee on solent stubbington hampshire petersfield small business media marketing intenet google search engineWould you Share, Comment on or Like this?

 

Think what fits best

You’d never plan on wearing shorts, t-shirt and flip flops to a wedding or wearing a 3 piece suit to a BBQ.

Its the same with your choice of social media imagery, in that it should be tailored to suit*  the purpose.

*pun intended!

Screenshots

Has someone been complimentary regarding the quality of your service or product? Then let others know by creating social proof around your business.

 

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It’s a FACT – Customers rely on Reviews

 

images in social media neilsbuildingsites website web design social media facebook twitter gosport portsmouth fareham lee on solent stubbington hampshire petersfield small business media marketing intenet google search engineGo behind the scenes

This is a very simple way of creating a sense of trust between your business and the customer. Through displaying images in the workplace, you are promoting an air of transparency in granting access to areas and working practices that would usually go unseen.
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Action Shots

 

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It’s all in the movement, and by mixing in action shots alongside your still images you will increase the interest of and the subsequent engagement with new and returning customers.

Don’t however overuse this trump card, as the impact can be lost with an overload of repetitive action laden visuals.

 

 

 

Images in Social Media with Text

It’s a simple equation “connection with your customers = business for you”.

This can be achieved by portraying an image your customers can get excited about and relate to, then overlay a short phrase to support and compliment it.

 

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The Slogan Images in Social Media

Entrepreneur.com refers to a business slogan as  “a catchphrase or small group of words that are combined in a special way to identify a product or company”.  Basically put, incorporating a slogan on an image is more likely to attract a customers attention than your product or company name alone. 


images in social media neilsbuildingsites website web design social media facebook twitter gosport portsmouth fareham lee on solent stubbington hampshire petersfield small business media marketing intenet google search enginePlus using the #hashtag creates a unique opportunity for your business to connect and further engage with your customers as used by Sport England in their recent #ThisGirlCan campaign.

 

I’m always interested in your views and comments, not just on this topic but, on any of the content on my site.  It’s still early days for me in the blogging world so please feel free to comment.

If you are still bewildered about how best to use images in Social Media for your business or indeed anything to do with Social Media, have a look what I can offer regarding Social Media Set Up, Social Media Coaching and Social Media Management.

Thanks for getting this far and sticking with me!

Freelance provider of business generating websites and social media consultant at neilsbuildingsites. Enjoys feeding sprats to pugs and is loving life in beautiful North Devon.