Google “what’s the best time to post on Facebook” and you will not only receive a Goooooooooogle long response but, the majority of results will also provide you with another long list of differing answers.
The reason for this is that the best time to post depends on whose business and intended audiences these articles are referring to.
Don’t worry though as with a little thought and effort you will soon see the benefits of establishing the best time for your posts.
That’s where this advice come in.
My suggestions on when to post
As of today 87% of people access Facebook from a mobile device which worldwide is 1.25 billion, monthly active users. Whilst this figure is hard to comprehend more importantly is the fact that your potential customers are spending more time checking Facebook than “Googling”.
So when this is combined with the equivalent high percentage of 90% (aged 18-30) checking their mobile devices as soon as they wake up it makes sense to time your posts to coincide with this.
This leaves you with an excellent window of opportunity from 6:00am – 8:00am, that is unless your audience are students when a more realistic window would be 12:30pm-3:00pm !
Now with many employers grappling with issues like time theft, the 12:00-2:00pm working day slot is ever shrinking and the sneaky peek online during a “smoke break” is not really a factor which means that the evening meal is your next best time to post. Or is it? Mobile device users are multi tasking supremo’s as they eat, watch TV and check their Facebook newsfeed so the answer is yes if you your audience is sat down to eat 5:00pm – 7:00pm
After 7:00pm-8:00pm you will find yourself competing with newsfeeds full of friends, family and brands chatter, especially surrounding major sporting events or the Great British Bake Off!
Do not dismay as another window of opportunity will present itself as people check their news feeds again before “lights out” so 10:00pm-11:00pm is your final opportunity of the day.
Now I am referring to times in GMT here so if your main customer base or target audience are in the United States then please remember to amend your post times accordingly.
Ways to make this work for you
You know your business better than anyone and these timings may need tweaking to suit your needs. When doing this bear in mind these pointers and that
“a Facebook posts receives half of its reach within 30 minutes”
- Identify your audience? – Look at the Facebook demographics on your page via the insights option.
- What is their daily routine? – In knowing whether they are male or female, young or old think about how they spend their day. Are they likely to be checking their mobile device after dropping the kids at school, are they working 9-5?
- Use your new found knowledge wisely – Use what you have found as a starting point and keep an eye on what has been successful and equally on what hasn’t. Repeat and tweak until you hit the sweet spot.
The best times to post on Facebook is when the people you want to see your content are on line but, don’t forget timing isn’t everything! Finding the ultimate time to post on Facebook won’t increase your engagement if you posts are not engaging.
If you want any advice on Facebook or other social media platforms drop me a line.
p.s. my best time to post on Facebook is 11:57 am. Why? Working on the premise that a large majority of my intended audience check their social media around 1200 and scroll backwards in time.