In being involved in organising past and upcoming charity events at my local pub, it got me thinking as to how fundraising over the internet has been made easier by the growth in the payment mechanism market.
Online fundraising is both a cost effective and easy way to reach your intended audience. With the number of people using online banking and e-commerce continually increasing, you may want your website to offer an online option for your donors to support your worthy cause.
In providing an online donation system don’t automatically assume that you will see a marked increase the amount of money donated. Its success is based upon you being able to get visitors to your website, using social media or more traditional marketing techniques, and then making them feel sufficiently motivated to donate.
Which payment mechanism to choose when fundraising over the internet?
I view adding an established payment mechanism as your online donation facility as the recommended way ahead.
Starting with the positives; the provider you choose has a reputation to uphold and is therefore reliant on a proven security track record. What this means for you is that their will have invested in resources that will ensure payment security and fraud protection. OK there is a downside to this in that to cover this investment you’ll end up paying a small percentage of your donations as a fee for using their service.
My own thoughts on this are that this is still safer and worth the money if you view it against how easy a collection tin or bucket can go missing on the night. Plus you have expanded into the virtual domain of the online donating audience.
By the way, I am not recommending any one of these services over the other, that’s down to you and your own research.
JustGiving enables online donations, automatically claims Gift Aid on your behalf and enables your fundraisers to set up their own page.
For these services there is a monthly fee. £15 + VAT per month with a 5% fee on donations.
For more details go to the JustGiving website
Set up a PayPal account for your organisation.
Get you your web developer to add the PayPal Donation button to your website (neilsbuildingsites can do this)
PayPal accepts debit cards, credit cards, bank transfers and PayPal balance payments
There is no monthly, set-up, or cancellation fee. And only low transaction fees
Donors don’t need a PayPal account to make their donations
For more information go to the PayPal website
Register your organisation with CAF.
Get your web developer to create a link to the CAF website on your site (neilsbuildingsites can do this).
With CAF you can create pages to support a specific fundraising event or campaign.
For more information go to the Charities Aid Foundation website.
Everyclick is an online fundraising platform that provides registered charities with a set of online fundraising tools, including donation facilities.
There is a charge of 4.8% for each credit/debit card donation.
For more information go to the Everyclick website
All of these fundraising over the internet options are available on any Website Design built by neilsbuildingsites. I can also provide you with Social Media Coaching sessions to maximise the potential of your campaigns and individual fundraising events.
If you’re interested, the next charity event at the Village Home Pub, Averstoke, Gosport is on the 20th February 2016 and will be in the form of a Horse Racing Night. The chosen charity for this event will be SoBS (Survivors of Bereavement by Suicide). Full detail on the event can be found on the Village Home website or Facebook page.