In January, Mark Zuckerberg spoke of the forthcoming changes to Facebook and the way it will prioritise content from friends, family and groups.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard it should encourage meaningful interactions between people.”
Mark Zuckerberg 11 January 2018
This effectively means that businesses are:
- Going to have to think smarter and be more creative to gain customers’ attention.
- Going to notice a significant decrease in organic (unpaid) reach.
- Going to notice Users are spending less time on Facebook.
So as a business how are you going to reach YOUR customers on Facebook?
Zuckerberg has stated that:
“Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
So what does this mean?
It means that businesses should focus on creating quality content that sparks conversations between users or as Zuckerberg puts it “meaningful interactions” or in more simple terms – comments, comments and even more comments.
So what are the simple fixes for Facebook changes?
- Include questions in your posts.
- Write using relevant, relatable topics such as local and national events.
- Focus on topics that will promote an opinionated response.
- Post more Video content as this is still favoured under latest changes.
- Post Facebook Live Video which gains 6x more interactions than normal video.
- Invest time in Facebook Groups.
Remember customers are more likely to see YOUR content if their Family and Friends have commented on it.
It’s also worth reminding your followers about the “See First” functionality on Facebook.
You could also start budgeting for paid Ads or maybe up your budget if you already use them but beware as the changes to Facebook mean that you will need to know how to target your audience to make your £££ go further.
If you need help with this get in touch with me on my contact page.
I hope these tips have been useful and whilst I have focused on Facebook this advice is as likely to work on other social media platforms and remember Facebook owns Instagram so I wouldn’t be surprised to see similar changes on that platform too in the near future.